The Strength of the Lion
"Hic sunt Leones" is an ancient expression used by Roman and medieval cartographers to label unexplored territories. In Latin, it literally means "Here live the Lions."
"Here live the lions" conveys the idea of what we have yet to find and conquer: parts of ourselves that still feel hidden or unknown, that both scare and fascinate us.
At Azzo, we support women in exploring these new inner lands so they can meet the lioness within... and unite with all the lionesses around them.
We encourage women to explore new territories of their beauty, to discover their strengths—sometimes unsuspected. It is an invitation to reveal their many expressions and dimensions. To explore their territories of beauty!
Azzo, the revealer of SELF!
Elixirs of Unexplored Beauty
Since ancient times, beauty has always been a ritual to enhance self-confidence and well-being. It saves us from the reductive idea that we are simply what we are. Today, it has the power to open us up to the diversity of being. Through it, we express our unexplored dimensions!
At Azzo, we aim to support women personally and creatively by offering them a wide range of high-quality products—true elixirs of unexplored beauty to give them the strength of a lion.
Like the compass used by cartographers, our medallion guides us to our unexplored territories and projects us toward new horizons.
Azzo, Intensely You, to Live More Naturally
